Etiqueta de registo: 01106cam 02200349 04500
001 456359
003 http://id.bnportugal.gov.pt/bib/catbnp/456359
005 19990101000000.0
010 ## $a972-8042-03-5
021 ## $aPT$b78443/94
095 ## $aPTBN00658806
100 ## $a19940923d1994 k y0pory0103 ba
101 1# $apor$ceng
102 ## $aPT
105 ## $aa z 001yy
106 ## $ar
200 1# $aNovos rumos para o marketing$fAubrey Wilson$gtrad. Maria do Céu Pedreño$gpref. Philip Kotler, Theodore Levitt$grev. Victor Ribeiro Ferreira
210 #9 $a[Lisboa]$cZénite,$dD.L. 1994
215 ## $a198 p.$cil.$d24 cm
225 2# $aDirecção e gestão$v5
304 ## $aTít. orig.: New directions in marketing
675 ## $a658.8$vBN$zpor$3292233
700 #1 $aWilson,$bAubrey$3146664
702 #1 $aPedreño,$bMaria do Céu$4730$3146666
702 #1 $aKotler,$bPhilip,$f1931-$4080$3131777
702 #1 $aLevitt,$bTheodore,$f1925-2006$4080$3146668
702 #1 $aFerreira,$bVitor Ribeiro$4640$3148884
801 #0 $aPT$bBN$gRPC
966 ## $c2$lBN$mFGMON$sS.A. 77097 V.$x1
966 ## $c2$lBN$mFGMON$sS.A. 77097 V.$x1
997 ## $aBIBEOD

Etiqueta de registo: 00254nam 2200025 450
001 2083879
003 http://id.bnportugal.gov.pt/bib/catbnp/2083879
010 ## $a978-989-694-661-6
021 ## $aPT$b493372/21
100 ## $a20211104d2022 m y0pory01030103ba
101 1# $apor$ceng
102 ## $aPT
105 ## $ay z 000yy
106 ## $ar
200 1# $aMiopia no marketing$fTheodore Levitt$gtrad. Pedro Elói Duarte
210 #9 $aLisboa$cActual,$dimp. 2022
215 ## $a105 p.$d17 cm
225 2# $aClássicos Harvard Business Review$v8
304 ## $aTít. orig.: Marketing myopia
675 ## $a658.8$vBN$zpor$3292233
700 #1 $aLevitt,$bTheodore,$f1925-2006$3146668
702 #1 $aDuarte,$bPedro Elói$4730$31011307
801 #0 $aPT$bBN$gRPC
856 41 $uhttp://rnod.bnportugal.gov.pt/ImagesBN/winlibimg.aspx?skey=&doc=2083879&img=193802&save=true
900 ## $aBIBNAC$d20240628
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