Etiqueta de registo: 00230nam 2200025 450
001 1827202
003 http://id.bnportugal.gov.pt/bib/catbnp/1827202
100 ## $a20130103d2012 k y0pory01030103ba
101 0# $aeng geng
102 ## $aPTPT
105 ## $aa m 000yy
106 ## $ar
200 1# $aSumol case study$e a two-step approach to repositioning and rebranding$fRicardo Borges Lloret$gorient. Pedro Celeste
210 #9 $a[S.l.$cs.n.],$d2012
215 ## $aII, 93 f.$cil.$d30 cm
215 ## $a1 disco ótico (CD-ROM) em caixa$cil.$d13 x 14 x 1 cm
305 ## $aEd. impressa e em CD-ROM
320 ## $aBibliografia, p. 79-83
328 #1 $aTese dout. Business Administration, Univ. Católica Portuguesa, 2012
675 ## $a658.62(469)(043)$vBN$zpor$31304257
675 ## $a658.8(469)(043)$vBN$zpor$3499674
675 ## $a663.8(469)(043)$vBN$zpor$31363871
700 #1 $aLloret,$bRicardo Borges$31517109
702 #1 $aCeleste,$bPedro$4727$3889640
801 #0 $aPT$bBN$gRPC
966 ## $lBN$mDEM$sS.A. 53857 P.$x1
966 ## $lBN$mFGMON$sS.A. 147631 V.$x1