Etiqueta de registo: 00000nam 2200025 450
001 1908588
003 http://id.bnportugal.gov.pt/bib/catbnp/1908588
100 ## $a20150826d2014 k y0pory01030103ba
101 0# $aeng$dpor
102 ## $aPT
105 ## $ay m 001yy
106 ## $ar
200 1# $aExploring social marketing policies$e the use of positive and negative emotional appeals in health advertising in four european countries$fBeatriz da Graça Luz Casais$gorient. João F. Proença
210 #9 $aPorto$c[s.n.],$d2014
215 ## $aXI, 119 p.$d30 cm
215 ## $a1 disco ótico (CD-ROM) em caixa$d13 x 14 x 1 cm
305 ## $aEd. impressa e em CD-ROM
320 ## $aBibliografia, p. 99-119
328 #1 $aTese dout. Ciências Empresariais (Marketing e Estratégia), Fac. de Economia, Univ. do Porto, 2014
675 ## $a658.8(4-67UE)"1981/2011"(043)$vBN$zpor$31618911
675 ## $a005.35(4-67UE)"1981/2011"(043)$vBN$zpor$31618912
675 ## $a614(4-67UE)"1981/2011"(043)$vBN$zpor$31618913
675 ## $a616.98(4-67UE)"1981/2011"(043)$vBN$zpor$31618914
700 #1 $aCasais,$bBeatriz da Graça Luz$31618815
702 #1 $aProença,$bJoão F.$4727$31430851
801 #0 $aPT$bBN$gRPC
966 ## $lBN$mDEM$sS.A. 56827 P.$x1
966 ## $lBN$mFGMON$sS.A. 159009 V.$x1

Etiqueta de registo: 00000nam 2200025 450
001 2120212
003 http://id.bnportugal.gov.pt/bib/catbnp/2120212
100 ## $a20230110d2021 k y0pory01030103ba
101 0# $aporeng $deng
102 ## $aPT
105 ## $aa m 000yy
106 ## $ar
200 1# $a O papel do storytelling na persuasão do consumidor no contexto de compra de produtos sensuais$fDiego Alves Jacob$gorient. António Azevedo, Beatriz Casais
210 #9 $a[S.l.$cs.n.],$d2021
215 ## $aXVIII, 355 p.$cil.$d30 cm
328 #1 $aTese dout. Marketing e Estratégia, Escola de Economia e Gestão, Univ. do Minho, 2021
675 ## $a658.8(043)$vBN$zpor$3326842
700 #1 $aJacob,$bDiego Alves$31868718
702 #1 $92$aAzevedo,$bAntónio$4727$3275138
702 #1 $aCasais,$bBeatriz da Graça Luz$4727$31618815
801 #0 $aPT$bBN$gRPC
966 ## $lBN$mFGMON$sS.A. 184038 V.$x1
971 ## $cmsebas$d20230110
972 ## $e0$z0$d20230504$viquintas
973 ## $cmcarvalho$d20230414