Etiqueta de registo: 00000nam 2200025 450
001 1949478
003 http://id.bnportugal.gov.pt/bib/catbnp/1949478
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200 1# $aThree essays on managers' strategic decisions to legitimacy constraints in a marginalized market category$fMarta Liliana Nunes Bicho$gRalitza Nikolaeva, Carmen Lages
210 #9 $aLisboa$c[s.n.],$d2016
215 ## $aXXIII, 173 p.$cil.$d30 cm
328 ## $aTese dout. Marketing, ISCTE-IUL, Instituto Universitário de Lisboa, 2016
675 ## $a658.8(469)(043)$vBN$zpor$3499674
675 ## $a005.21(469)(043)$vBN$zpor$31221178
675 ## $a005.59(469)(043)$vBN$zpor$31232632
675 ## $a615.8(469)(043)$vBN$zpor$31385279
700 #1 $aBicho,$bMarta Liliana Nunes$31664330
702 #1 $aNikolaeva,$bRalitza$4727$31664331
702 #1 $aLages,$bCarmen$4727$31387080
801 #0 $aPT$bBN$gRPC
966 ## $lBN$mFGMON$sS.A. 163907 V.$x1

Etiqueta de registo: 00254nam 2200025 450
001 2284299
003 http://id.bnportugal.gov.pt/bib/catbnp/2284299
100 ## $a20260414d2026 k y0pory01030103ba
101 0# $aeng$dpor
102 ## $aPT
105 ## $ay z 000yy
106 ## $ar
200 1# $aDefining a new brand construct $etrendy brands$fJorge Manuel Gouvia Vieira$gorient. Marta Liliana Nunes Bicho, José Manuel Teixeira dos Santos Cruz
210 #9 $aLisboa$c[s.n.],$d2026
215 ## $aXVIII, 200 p.$d30 cm
328 #1 $aTese dout. Gestão, Faculdade de Ciências Sociais e Tecnologia da Universidade Europeia, 2026
700 #1 $aVieira,$bJorge Manuel Gouveia$31995584
702 #1 $aBicho,$bMarta Liliana Nunes$4727$31664330
702 #1 $aCruz,$bJosé Manuel Teixeira dos Santos$4727$31995586
801 #0 $aPT$bBN$gRPC
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971 ## $cisantos$d20260414