Etiqueta de registo: 00254nam 2200025 450
001 2176278
003 http://id.bnportugal.gov.pt/bib/catbnp/2176278
100 ## $a20240809d2023 k y0pory01030103ba
101 0# $aeng$dpor$dchi
102 ## $aPT
105 ## $aa m 000yy
106 ## $ar
200 1# $aTaking advantage of advergames features for advertising affectiveness - focus on consumer engagement in mobile era$fZhang Xiucai$gorient. Ana Passos, Liang Decui
210 #9 $aLisboa$c[s.n.],$d2023
215 ## $a[3] f., XVIII, 142 p.$cil.$d30 cm
328 #1 $aTese dout. Gestão, ISCTE-Instituto Universitário de Lisboa, 2023
675 ## $a658.8(043)$vBN$zpor$3326842
675 ## $a659(043)$vBN$zpor$3561407
675 ## $a004.42(043)$vBN$zpor$3793077
675 ## $a794.08(043)$vBN$zpor$31600481
700 #0 $aZhang,$bXiucai$31924205
702 #1 $aPassos,$bAna Margarida$4727$3919743
702 #0 $aLiang,$bDecui$4727$31924099
801 #0 $aPT$bBN$gRPC
966 ## $lBN$mFGMON$sS.A. 189903 V.$x1
971 ## $cjbeatriz$d20240808
972 ## $d20250205$e0$vlrevez$z0
973 ## $cacosta$d20250204