Etiqueta de registo: 00254nam 2200025 450
001 2176278
003 http://id.bnportugal.gov.pt/bib/catbnp/2176278
100 ## $a20240809d2023 k y0pory01030103ba
101 0# $aeng$dpor$dchi
102 ## $aPT
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200 1# $aTaking advantage of advergames features for advertising affectiveness - focus on consumer engagement in mobile era$fZhang Xiucai$gorient. Ana Passos, Liang Decui
210 #9 $aLisboa$c[s.n.],$d2023
215 ## $a[3] f., XVIII, 142 p.$cil.$d30 cm
328 #1 $aTese dout. Gestão, ISCTE-Instituto Universitário de Lisboa, 2023
700 #0 $aZhang Xiucai$31924205
702 #1 $aPassos,$bAna Margarida$4727$3919743
702 #0 $aLiang,$bDecui$4727$31924099
801 #0 $aPT$bBN$gRPC
966 ## $lBN$mFGMON$x1
971 ## $cjbeatriz$d20240808