| Registos Bibliográficos associados ao registo de autoridade |
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Etiqueta de registo: 00230nam 2200025 450
001 1827202
003 http://id.bnportugal.gov.pt/bib/catbnp/1827202
100 ## $a20130103d2012 k y0pory01030103ba
101 0# $aeng geng
102 ## $aPTPT
105 ## $aa m 000yy
106 ## $ar
200 1# $aSumol case study$e a two-step approach to repositioning and rebranding$fRicardo Borges Lloret$gorient. Pedro Celeste
210 #9 $a[S.l.$cs.n.],$d2012
215 ## $aII, 93 f.$cil.$d30 cm
215 ## $a1 disco ótico (CD-ROM) em caixa$cil.$d13 x 14 x 1 cm
305 ## $aEd. impressa e em CD-ROM
320 ## $aBibliografia, p. 79-83
328 #1 $aTese dout. Business Administration, Univ. Católica Portuguesa, 2012
675 ## $a658.62(469)(043)$vBN$zpor$31304257
675 ## $a658.8(469)(043)$vBN$zpor$3499674
675 ## $a663.8(469)(043)$vBN$zpor$31363871
700 #1 $aLloret,$bRicardo Borges$31517109
702 #1 $aCeleste,$bPedro$4727$3889640
801 #0 $aPT$bBN$gRPC
966 ## $lBN$mDEM$sS.A. 53857 P.$x1
966 ## $lBN$mFGMON$sS.A. 147631 V.$x1
Etiqueta de registo: 00230nam 2200025 450
001 1778277
003 http://id.bnportugal.gov.pt/bib/catbnp/1778277
010 ## $a978-972-46-1934-7
021 ## $aPT$b304870/10
100 ## $a20110429d2010 m y0pory0103 ba
101 1# $apor$ceng
102 ## $aPT
105 ## $aa z 001yy
106 ## $ar
200 1# $aGuerra entre mundos$epor que razão a gestão e o marketing têm perspectivas diferentes e quais as soluções$fAl & Laura Ries$gtrad., adapt. Pedro Celeste, Ana Alves$grev. Rui Augusto
205 ## $a1ª ed
210 #9 $aAlfragide$cCasa das Letras,$d2010
215 ## $a257, [3] p.$cil.$d24 cm
304 ## $aTít. orig.: War in the boardroom
675 ## $a658.8$vBN$zpor$3292233
675 ## $a659.11/.12$vBN$zpor$31477471
700 #1 $aRies,$bAl$3499749
701 #1 $aRies,$bLaura$4070$31182501
702 #1 $aCeleste,$bPedro$4730$3889640
702 #1 $91$aAlves,$bAna$4730$31026907
702 #1 $aAugusto,$bRui$4675$3632667
801 #0 $aPT$bBN$gRPC
900 ## $aBIBNAC$d20111227
966 ## $lBN$mFGMON$sS.A. 141334 V.$x1
966 ## $lBN$mFGMON$sS.A. 141334 V.-D$x1
Etiqueta de registo: 00832cam 2200253 450
001 988931
003 http://id.bnportugal.gov.pt/bib/catbnp/988931
005 19990627000000.0
095 ## $aPTBN01001175
100 ## $a19980702d1996 k y0pory0103 ba
101 0# $apor
102 ## $aPT
105 ## $aa m 001yy
106 ## $ar
200 1# $aFactores de sucesso-insucesso numa rede de franchising$bTexto policopiado]$fPedro Manuel Amador Rodrigues Celeste
210 #9 $aLisboa$c[s.n.],$d1996 [D.L. 1998]
215 ## $a139 f.$cil.$d30 cm
320 ## $aBibliografia, f. 136-139
328 ## $aTese mestr. Gestão e Estratégia Industrial, Univ. Téc. de Lisboa, 1996
675 ## $a339(043)$vBN$zpor$3339547
675 ## $a658.1/.15(043)$vBN$zpor$31769570
675 ## $a658.8(043)$vBN$zpor$3326842
700 #1 $aCeleste,$bPedro$3889640
801 #0 $aPT$bBN$gRPC
966 ## $lBN$mFGMON$sS.A. 86609 V.$x1
Etiqueta de registo: 00230nam 2200025 450
001 1375611
003 http://id.bnportugal.gov.pt/bib/catbnp/1375611
010 ## $a972-46-1595-2
021 ## $aPT$b224768/05
100 ## $a20060711d2005 m y0pory0103 ba
101 1# $apor$deng
102 ## $aPT
105 ## $aa z 001yy
106 ## $ar
200 1# $a A origem das marcas$e as leis de Darwin aplicadas á inovação de produtos e à sobrevivência do seu negócio$fAl Ries, Laura Ries$gadapt. e pref. e trad. Pedro Celeste
205 ## $a1ª ed
210 #9 $aCruz Quebrada$cCasa das Letras,$d2005
215 ## $a281, [3] p.$cil.$d23 cm
225 2# $aMedia e sociedade$v21
304 ## $aTít. orig.: The origin of brands
606 ## $aMarcas comerciais$xGestão$2SIPOR$31282925
675 ## $a659.12$vBN$zpor$3372650
675 ## $a658.62$vBN$zpor$31282923
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701 #1 $aRies,$bLaura$4070$31182501
702 #1 $aCeleste,$bPedro$4730$3889640
801 #0 $aPT$bBN$gRPC
966 ## $lBN$mFGMON$pGuide$sS.A. 115174 V.$x1
966 ## $lBN$mFGMON$pGuide$sS.A. 115174 V.-D $x1
Etiqueta de registo: 00230nam 2200025 450
001 1388796
003 http://id.bnportugal.gov.pt/bib/catbnp/1388796
010 ## $a972-592-188-7
021 ## $aPT$b226096/05
100 ## $a20061127d2005 m y0pory0103 ba
101 0# $apor
102 ## $aPT
105 ## $aa z 000cy
106 ## $ar
200 1# $aEstratégias de Marketing$ecolectânea de casos portugueses$fPedro Celeste$gpref. Luiz Moutinho
205 ## $a[1ª ed.]
210 #9 $aLisboa$cEscolar,$d2005
215 ## $a282 p.$cil.$d23 cm
606 ## $aEmpresas$xMarketing$xEstratégias$xEstudos de caso$yPortugal$x[Ensaios]$2SIPOR$31309048
675 ## $a658.8(469)(042)$vBN$zpor$3928062
675 ## $a339.13(469)(042)$vBN$zpor$31268243
700 #1 $aCeleste,$bPedro$3889640
702 #1 $aMoutinho,$bLuiz$4080$3130162
801 #0 $aPT$bBN$gRPC
900 ## $aBIBNAC$d20130602
966 ## $lBN$mFGMON$pFernando Pereira S. Miguel$sS.A. 117736 V.$x1
966 ## $lBN$mFGMON$pFernando Pereira S. Miguel$sS.A. 117736 V.-D $x1
Etiqueta de registo: 00230nam 2200025 450
001 1760767
003 http://id.bnportugal.gov.pt/bib/catbnp/1760767
010 ## $a978-972-46-1595-2
021 ## $aPT$b290310/09
100 ## $a20101027d2009 m y0pory0103 ba
101 1# $apor$deng
102 ## $aPT
105 ## $aa z 000yy
106 ## $ar
200 1# $a A origem das marcas$e as leis de Darwin aplicadas á inovação de produtos e à sobrevivência do seu negócio$fAl Ries, Laura Ries$gadapt., pref. e trad. Pedro Celeste$grev. Domingas Cruz
205 ## $a2ª ed
210 #9 $aCruz Quebrada$cCasa das Letras,$d2009
215 ## $a281 p.$cil.$d23 cm
304 ## $aTít. orig.: The origin of brands
606 ## $aMarcas comerciais$xGestão$2SIPOR$31282925
675 ## $a659.12$vBN$zpor$3372650
675 ## $a658.62$vBN$zpor$31282923
675 ## $a005.59$vBN$zpor$31282924
700 #1 $aRies,$bAl$3499749
701 #1 $aRies,$bLaura$4070$31182501
702 #1 $aCruz,$bDomingas$4675$3222599
702 #1 $aCeleste,$bPedro$4730$3889640
801 #0 $aPT$bBN$gRPC
900 ## $aBIBNAC$d20110329
966 ## $lBN$mFGMON$sS.A. 136675 V.$x1
966 ## $lBN$mFGMON$sS.A. 136675 V.-D$x1
Etiqueta de registo: 00230nam 2200025 450
001 1920050
003 http://id.bnportugal.gov.pt/bib/catbnp/1920050
010 ## $a978-989-99316-3-3
021 ## $aPT$b399284/15
100 ## $a20160118d2015 m y0pory01030103ba
101 1# $apor
102 ## $aPT
105 ## $aa z 000yy
106 ## $ar
200 1# $a52 métricas de marketing e vendas$eavalie todas as semanas o sucesso do seu negócio$fPedro Celeste, Luís Bettencourt Moniz
205 ## $a1ª ed
210 #9 $a[Lisboa]$cSabedoria Alternativa Produções,$d2015
215 ## $a208 p.$cil.$d24 cm
675 ## $a658.8(035)$vBN$zpor$3837101
675 ## $a659.11(035)$vBN$zpor$31215944
675 ## $a005.21/.22(035)$vBN$zpor$31235837
700 #1 $aCeleste,$bPedro$3889640
701 #1 $aMoniz,$bLuís Bettencourt$4070$3118051
801 #0 $aPT$bBN$gRPC
856 41 $uhttp://rnod.bnportugal.gov.pt/ImagesBN/winlibimg.aspx?skey=&doc=1920050&img=71467&save=true
900 ## $aBIBNAC$d20160127
966 ## $lBN$mFGMON$sS.A. 160544 V.$x1
966 ## $lBN$mFGMON$sS.A. 160544 V.-D$x1
Etiqueta de registo: 00000nam 2200025 450
001 2022274
003 http://id.bnportugal.gov.pt/bib/catbnp/2022274
010 ## $a978-989-724-466-7
021 ## $aPT$b450601/19
100 ## $a20190521d2018 m y0pory01030103ba
101 0# $apor
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105 ## $aa z 000yy
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200 1# $aMarketing performance$e80 métricas de marketing e vendas$fPedro Celeste, Luís Bettencourt Moniz
205 ## $a1ª ed
210 #9 $aLisboa$cClube do Autor,$d2018
215 ## $a253, [2] p.$cil.$d24 cm
675 ## $a658.8(035)$vBN$zpor$3837101
675 ## $a659.11(035)$vBN$zpor$31215944
675 ## $a005.21/.22(035)$vBN$zpor$31235837
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Etiqueta de registo: 00000nam 2200025 450
001 2075086
003 http://id.bnportugal.gov.pt/bib/catbnp/2075086
100 ## $a20210706d2020 k y0pory01030103ba
101 0# $aeng$dpor
102 ## $aPT
105 ## $aa m 000yy
106 ## $ar
200 1# $aCommuting to school by public transport$eon the development of marketing strategies to change travel behaviour$fCassilda Mariza Alves Matos de Alpoim Motta Queiroz$gorient. Filipe Manuel Mercier Vilaça e Moura, Pedro Manuel Amador Rodrigues Celeste
210 #9 $aLisboa$c[s.n.],$d2020
215 ## $aXIV, 212 p.$cil.$d30 cm
328 #1 $aTese dout. Transportation Systems, Inst. Sup. Técnica, Univ. de Lisboa, 2020
675 ## $a656(043)$vBN$zpor$31619171
700 #1 $aQueiroz,$bCassilda Mariza Alves Matos de Alpoim Motta$31362632
702 #1 $aMoura,$bFilipe Manuel Mercier Vilaça e$4727$31018527
702 #1 $aCeleste,$bPedro$4727$3889640
801 #0 $aPT$bBN$gRPC
966 ## $lBN$mFGMON$sS.A. 178257 V.
972 ## $e1
973 ## $ccristinat$d20211110
974 ## $d20211110$e0$vmarias
Etiqueta de registo: 00000nam 2200025 450
001 2073395
003 http://id.bnportugal.gov.pt/bib/catbnp/2073395
010 ## $a978-989-724-568-8
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200 1# $aMarketing performance$e80 métricas de marketing e vendas$fPedro Celeste, Luís Bettencourt Moniz
205 ## $a2ª ed
210 #9 $aLisboa$cClube do Autor,$d2021
215 ## $a253, [2] p.$cil.$d24 cm
675 ## $a658.8(035)$vBN$zpor$3837101
675 ## $a659.11(035)$vBN$zpor$31215944
675 ## $a005.21/.22(035)$vBN$zpor$31235837
700 #1 $aCeleste,$bPedro$3889640
701 #1 $aMoniz,$bLuís Bettencourt$4070$3118051
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972 ## $d20210716$e0$vmsebas
Etiqueta de registo: 00000nam 2200025 450
001 2114387
003 http://id.bnportugal.gov.pt/bib/catbnp/2114387
010 ## $a978-989-724-568-8
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100 ## $a20221104d2022 m y0pory01030103ba
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200 1# $aMarketing performance$e80 métricas de marketing e vendas$fPedro Celeste, Luís Bettencourt Moniz
205 ## $a3ª ed
210 #9 $aLisboa$cClube do Autor,$d2022
215 ## $a255, [1] p.$cil.$d24 cm
675 ## $a658.8(035)$vBN$zpor$3837101
675 ## $a659.11(035)$vBN$zpor$31215944
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972 ## $e0$z0$d20221125$vasantos
Etiqueta de registo: 00000nam 2200025 450
001 2162132
003 http://id.bnportugal.gov.pt/bib/catbnp/2162132
010 ## $a978-989-33-5826-9
021 ## $aPT$b527967/24
100 ## $a20240325d2024 m y0pory01030103ba
101 0# $apor
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200 1# $aMarketing performance$e80 métricas de marketing e vendas$fPedro Celeste, Luís Bettencourt Moniz$gpref. Rui Miguel Nabeiro
205 ## $a4ª ed
210 #9 $a[S.l.$cs.n.],$d2024$g(Europress)
215 ## $a255 p.$cil.$d24 cm
675 ## $a658.8(035)$vBN$zpor$3837101
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